Brand guidelines

The essentials for bringing AYNA into your story. Our logos, colours and typography, all in one place.

Download brand kitSVG & PNG assets · ZIP

Made to move with you.

A flowing symbol. A distinctive wordmark. One identity.

The AYNA essentials

Original artwork, ready to use. Choose the version that gives the logo the clearest contrast.

Drape symbol

Our signature mark, inspired by the flow of fabric. Available as a scalable SVG and a transparent PNG.

Black

SVG PNG

White

SVG PNG

AYNA wordmark

Our original lettering. Transparent PNGs preserve the exact artwork at its native resolution.

Black

PNG

White

PNG

App icon

The white drape on its dark tile. Use this version when referring to the AYNA app.

1024 × 1024 PNG

SVG PNG

Room for every look.

A quiet, neutral palette keeps the focus on the clothes and the person wearing them.

Ink

#0B0B0C

Brand mark & dark surfaces

White

#FFFFFF

Canvas & reversed marks

Mist

#F4F4F2

Soft backgrounds

Grey

#626262

Supporting text

A clear voice.

Instrument Sans is our web typeface. Clean, open letterforms give both fashion imagery and everyday details room to breathe.

The AYNA wordmark is artwork. Always use the supplied file instead of typing it out.

Instrument Sans

Your next look. On you.

Regular · Body copy400

Medium · Labels & controls500

Semibold · Headlines600

Keep it unmistakably AYNA.

A few simple principles help our identity feel consistent wherever it appears.

Give it space

Keep text and other graphics away from the mark. Leave at least a quarter of the mark’s height clear on every side.

Keep the contrast

Use the dark artwork on light backgrounds and the white artwork on dark backgrounds. Avoid busy photographs behind the logo.

Respect the artwork

Keep the original proportions and orientation. Don’t stretch, recolour, add shadows or recreate the lettering.

Use our name clearly

Write AYNA in uppercase. Use our assets to identify AYNA, without suggesting an endorsement or partnership.